Shenzhen Municipal Bureau of Economy, Trade and Information Technology
About This Exhibition
Shenzhen International Furniture Design Fair (SCW) will break the industry's perception of traditional trends, focusing on cutting-edge works related to new consumption and new lifestyles, such as trendy furniture, trendy toys, trendy lighting, and trendy home furnishings. It aims to create a new home consumption trend release exhibition, shaping a new trend benchmark for contemporary Chinese living. At SCW, we will gather numerous leading domestic and international enterprises around key industry keywords such as high-end customisation, minimalist luxury, wooden series, children's fun, and full-case design, jointly interpreting the definition of new lifestyles in the modern era.
Changes in style, creativity in design, and forms of space—when deep competition comes down to product strength itself, the manufacturing, marketing, design, and distribution ends no longer focus solely on products, but delve into the flow patterns behind product design that influence consumer behaviour and lifestyles. At SCW, Kaimo will present the Water Drop series of century-old brand BERNHARDT, the EVE series of home fashion trendsetter VANGUARD, and the custom brand Kaimo Custom, jointly showcasing a new model of high-end whole-house design. Additionally, brands such as Renhao Home, Bosen, and Fairy Tale Forest, which have been deeply involved in full-case customisation for years, are writing new stories of movable furniture full-case customisation.
In recent years, imported brands have become very popular. The logic behind this is consumers' pursuit of international lifestyle trends. This year, we will fully upgrade our original design gallery. It will feature both the 'Design Miracle' international home brand lifestyle design exhibition and the 'Design Coordinate' high-end original commercial brand exhibition aligned with international trends. Here, curator Li Ximei has curated and exhibited furniture brands including China's JNBYHOME, Yaoye, China's HC28 & Denmark's Fredericia, Switzerland's Usm, Denmark's Mater, Italy's Qeeboo, Italy's Moroso, and Italy's Zanotta, as well as Denmark's KVADRAT fashion fabric brand. A design exhibition area created by lighting brands such as Italy's Nemo, Spain's Metalarte, and France's Magic Circus will jointly present the new lifestyle trends of international design and Chinese home furnishings.
Summary
Shenzhen International Furniture Design Fair (SCW) will break the industry's perception of traditional trends, focusing on cutting-edge works related to new consumption and new lifestyles, such as trendy furniture, trendy toys, trendy lighting, and trendy home furnishings. It aims to create a new home consumption trend release exhibition, shaping a new trend benchmark for contemporary Chinese living. At SCW, we will gather numerous leading domestic and international enterprises around key industry keywords such as high-end customisation, minimalist luxury, wooden series, children's fun, and full-case design, jointly interpreting the definition of new lifestyles in the modern era.
Changes in style, creativity in design, and forms of space—when deep competition comes down to product strength itself, the manufacturing, marketing, design, and distribution ends no longer focus solely on products, but delve into the flow patterns behind product design that influence consumer behaviour and lifestyles. At SCW, Kaimo will present the Water Drop series of century-old brand BERNHARDT, the EVE series of home fashion trendsetter VANGUARD, and the custom brand Kaimo Custom, jointly showcasing a new model of high-end whole-house design. Additionally, brands such as Renhao Home, Bosen, and Fairy Tale Forest, which have been deeply involved in full-case customisation for years, are writing new stories of movable furniture full-case customisation.
In recent years, imported brands have become very popular. The logic behind this is consumers' pursuit of international lifestyle trends. This year, we will fully upgrade our original design gallery. It will feature both the 'Design Miracle' international home brand lifestyle design exhibition and the 'Design Coordinate' high-end original commercial brand exhibition aligned with international trends. Here, curator Li Ximei has curated and exhibited furniture brands including China's JNBYHOME, Yaoye, China's HC28 & Denmark's Fredericia, Switzerland's Usm, Denmark's Mater, Italy's Qeeboo, Italy's Moroso, and Italy's Zanotta, as well as Denmark's KVADRAT fashion fabric brand. A design exhibition area created by lighting brands such as Italy's Nemo, Spain's Metalarte, and France's Magic Circus will jointly present the new lifestyle trends of international design and Chinese home furnishings.
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